When someone requests directions to your location from Google Maps, can you see the location where the request originated? This information could be very useful should you want to add a new location or offer special services to other areas. You can also use a correctly verified local listing to maximize your resources. Do you want to get the highest return for each dollar you spend on your marketing? It’s important to consider the best platforms that give you the most reach among all your current and potential local customers.
Directory listings in sites like Yellow Pages, Yelp, Manta, Superpages and such may also be useful to help you evaluate all your options and take smart steps to achieve the highest visibility in your local area and in searches on Google.