Website Marketing

A properly designed website marketing plan is multifaceted and unique to each client, which is why we have designed our packages as we have, as shown below.  Search Engine Optimization of all the web pages is the first order of business. After we have conducted an SEO Audit of your website, we select the appropriate elements, taking into account your goals and budget, to provide a complete SEO program which we can guarantee will:

  • Capture Untapped Search Consumers
  • ‘Steal’ Customers From Competitors
  • Get Existing Customers To Buy More
  • Tap The Local Mobile Marketplace
  • Raise Your Social Sharing Value
  • Increase Your Local Reach
  • Grow Your Bottom Line
  • Finally, Monetize Your Online Presence

We will also install some tools which make it easier for the client to see the progress, and if so desired, participate in helping achieve the goals.

Contact us today to learn more and get started.

SEO AUDIT
per audit
$135
SEO Audit
A detailed audit report of your website discovers items requiring change so your website can see improvements in search rankings thus resulting in an increased number of visitors.
Local Keywords List
Bad Reviews List
Positive reviews List
Pass/Fail Evaluation of the following:
General -
1. URL NAMING SCHEME
2. ON-PAGE LINKING
3. SEO FRIENDLY IMAGES
4. ORIGINAL CONTENT
5. INDEX-ABILITY
6. MOBILE FRIENDLY
7. UNIQUE PAGE DESCRIPTIONS
8. UNIQUE TITLES
9. KEYWORDS IN CONTENT
Technical -
1. SERVER SPEED
2. ROBOTS.TXT FOUND
3. SITEMAP.XML FOUND
4. CONNECTION SPEED
5. SCHEMA DATA FOUND
Social Media -
1. FACEBOOK
2. TWITTER
3. GOOGLE
4. LINKED IN
5. YOUTUBE
6. YELP
BASIC PAGE OPTIMIZATION PACKAGE
per page
$195
Basic Page Optimization Package
Corrections and additions are made to the source code for each website page individually, as described, so that search engines index the pages most favorably.
NOTE: An SEO Audit Must Be Completed Before This Additional Work Can Begin:
1. Business Niche Identified
2. Business Niche Described
3. Location List Generated by Zip Codes
4. Google's Suggest Terms List Generated
Check & Correct the following:
- Misspellings
- Grammar Errors
- Primary Keyword Usage in URLs
-Duplicate Content Online
-Title Tages at Proper length
-Meta Descriptions at Proper length
-Internal Links with Proper References
-Use of Keywords Synonyms
-Targeted Keywords in Titles
-Business Address Information in Headlines
-Business City and State in Page's Content
-Business City in Page's URL
- All Text & Elements for Searchability
-Mobile Friendliness - (If not, extra charge.)


Set Up or Correct the Following:
1) XML Site Map
2) Robot.txt file


Installations:
1) Local Schema
2) Google Analytics
3)Google Webmaster Tools
4) Bing Webmaster Tools
5) Blog


Additional Checks:
1) Webmaster Tools for Errors
2) Website works for both www and non-www URLs
3) Social Sharing Buttons
4) Broken Links
5) Speed test (If slow, extra charge)
6) Black Hat Penalties (If done previously, will require extra charge to correct)
Forced Index Command Initiated
ADVANCED PAGE OPTIMIZATION PACKAGE
per page
$295
Addition to the Basic Page Optimization Package
Includes extensive copywriting and source code corrections
All that's included in the basic plan plus the following:


Page Content Correction & Contribution with 500 Words Minimum
Creation of Privacy Statement


HTML Check & Correction:
CSS and JavaScript Load Correction
Image Alt Tags & Files Names Keyword Check & Correction
Image Alt Tags & Files Names City & State Check & Correction
Headline H1 Check & Correction
Header tags Placed in Proper Order
SOCIAL & DIRECTORY LISTINGS PROGRAM
per backlink
$25
Review and maintenance of social and directory listings
By providing great content on an ongoing basis to these channels, your website will naturally attract backlinks and social followers, which is the objective of this program
The most important thing to remember is that these social and directory listings are only as good as the content posted on them. We, therefore, claim your business on these accounts AND then provide regular, high-quality content which is the fastest way to rank in Local search.


Important: When it comes to social media and review sites when subscribed to this program, we will respond to every negative comment or review that you
receive. In many cases, we have the customer remove their bad reviews just by responding to them.
Also… Actively encouraging happy customers to leave reviews and comments has become a crucial aspect to ranking a business in local search.


Bottom line: Consider social reviews/comments/shares the new backlinks.