93% of consumers prefer the Internet to find local businesses over Yellow Pages or the newspaper, according to a recent study by The Kelsey Group. No doubt, the World has grown to depend on search engines and the Internet for information, communications and research. Search Engine Optimization (SEO) is the where the source code of a website (the abstract numbers and letters that a computer sees) is massaged and sometimes completely rewritten to make it better, so search engines index its pages of information more favorably.

Search Engine Marketing (SEM) is where marketing dollars are spent to advertise a business, product or service over the web — as opposed to SEO, where people find information about what they’re looking for organically; on the unadvertised areas on a search results page.

SEO and SEM have grown tremendously in importance these past few years, and can be used to the tremendous advantage of a small and medium size business. Relatively speaking, it is still very effective at a lower cost than other, more traditional means of advertising. Many of our clients come to us with a clear set of goals in mind, but often times than not, they just want to be found on the Internet and moved up in the ranks for their set of keywords and phrases. Click IT can work closely with clients in accessing these goals and then formulating a plan on how to best to achieve it at the lowest possible costs. Initially, this requires some initial research, where we evaluate and make comparisons of their website to their competitions’.

For an outline of what Click IT offers in managing the marketing and promotion of a website, see Website Marketing.